Marketing
Advertise, Optimise, Grow.
Today it is not enough to have a website and hope potential clients stumble across it on the web.
You have to market the website efficiently, generating a mass increase in hits and sales.
Search Engine Optimisation
Nowadays the majority of people use Search Engines such as Google, Bing and Yahoo to search via the internet. Search Engines are a vital aspect of the internet and play a key role in how successful your business will be.
Here at PixelPulse Media we use multiple SEO techniques on your website to help gain a successful Search Engine ranking over time and, more importantly, become a major force online.
Gain Search Engine Ranking
We do thorough research on your business market to study which keywords would generate the most valuable hits for your website, that is unless you wish to select the keywords yourself.
You will be given a timeframe at which we expect your site to be listed on page 1 for your selected keywords. If we fail to meet the agreed deadline, we will work for free until we achieve a page 1 listing for your website.
Our in-house SEO team work extensively on your project to achieve our targets.
SEO as a statistic
Modern statistics show that the vast majority of Search Engine users click on websites on page 1.
Therefore the higher your ranking, the more chance of someone clicking on your website. The only way to increase your ranking is to use professional and ethical techniques.
PixelPulse - SEO Manchester have an expert in-house SEO team who optimise your website to achieve a page 1 listing for each of your selected keywords. We offer a variety of SEO Packages for you to choose from.
Drive Traffic to your website
With your website listed amongst the top of the search engine rankings, more and more people will notice you and inevitably click on your website.
With the majority of users abandoning their search after the first 3 results, it is important to have a high ranking search engine listing to drive as much traffic to your website as possible.
The right keywords and the right SEO expert ensures your website is destined for online success.
Structure and analysis
It is important to have an SEO friendly website to erase any coding errors, structure issues, poor URL's and other aspects which will have a negative effect on your website ranking.
Here at PixelPulse Media we provide a FREE website analysis in which we study your website, locate any issues and provide a report analysing strengths, weaknesses and possible solutions illustrating the best way forwards.
What you should bear in mind
Search engine optimisation is a technique which, if used correctly, will increase your search engine results. The process takes full time dedication and significant increase in ranking takes time, depending on certain aspects such as keyword competitiveness and the current condition of your website.
Search engines have strict rules and regulations which, if not adhered to, could have a potentially fatal effect on your ranking and may also see your website banned from search engines. Companies offering guaranteed page 1 listing in a very short amount of time are more than likely using unethical methods which is against the search engine rules.
This may seem great as you see your website climb the ranking very fast, but after a few weeks once the search engines have caught up with your website, noticed the unethical methods and subsequently removing your website from the index, this is when you face serious problems.
Search engine optimisation is a technique which, if used correctly, will increase your search engine results. The process takes full time dedication and significant increase in ranking takes time, depending on certain aspects such as keyword competitiveness and the current condition of your website.
Search engines have strict rules and regulations which, if not adhered to, could have a potentially fatal effect on your ranking and may also see your website banned from search engines. Companies offering guaranteed page 1 listing in a very short amount of time are more than likely using unethical methods which is against the search engine rules.
This may seem great as you see your website climb the ranking very fast, but after a few weeks once the search engines have caught up with your website, noticed the unethical methods and subsequently removing your website from the index, this is when you face serious problems.
Search engine optimisation is a technique which, if used correctly, will increase your search engine results. The process takes full time dedication and significant increase in ranking takes time, depending on certain aspects such as keyword competitiveness and the current condition of your website.
Search engines have strict rules and regulations which, if not adhered to, could have a potentially fatal effect on your ranking and may also see your website banned from search engines. Companies offering guaranteed page 1 listing in a very short amount of time are more than likely using unethical methods which is against the search engine rules.
This may seem great as you see your website climb the ranking very fast, but after a few weeks once the search engines have caught up with your website, noticed the unethical methods and subsequently removing your website from the index, this is when you face serious problems.
Search engine optimisation is a technique which, if used correctly, will increase your search engine results. The process takes full time dedication and significant increase in ranking takes time, depending on certain aspects such as keyword competitiveness and the current condition of your website.
Search engines have strict rules and regulations which, if not adhered to, could have a potentially fatal effect on your ranking and may also see your website banned from search engines. Companies offering guaranteed page 1 listing in a very short amount of time are more than likely using unethical methods which is against the search engine rules.
This may seem great as you see your website climb the ranking very fast, but after a few weeks once the search engines have caught up with your website, noticed the unethical methods and subsequently removing your website from the index, this is when you face serious problems.
Pay Per Click
Pay per click is a form of advertising in which you target certain keywords for a set period of time to help increase your website traffic.
Pay as users click
The beauty of PPC (Pay Per Click) campaigns is that you only pay once a user has clicked on your website, therefore minimising the risk of paying upfront and not receiving a significant increase in hits.
PPC advertising relates to the number of visitors your website receives from your advert rather than how many times your advert is shown.
Control campaigns and costs
At PixelPulse Media we fully control PPC campaigns and the cost involved, to suit an individual clients requirements, meaning you only spend as much as you want to.
Not only do we set and adhere to costing budgets for PPC campaigns but we can also set limitations and targets to maximise the amount of high quality traffic resulting in high conversion of browsers to customers.
Extensive monitoring
We monitor your campaigns in real time using in-house PPC management techniques to provide the best possible results, and value for money, on individual PPC campaigns.
Fast results
PPC advertising has a quick setup time period and, once all research and information have been collected, we can begin creating your PPC campaign and providing positive results.
Pay Per Click (PPC) Management stages
The first stage with any PPC campaign is consultation. During this stage we will discuss your business, the market you are targeting and your objectives to create a firm understanding before we begin to plan your PPC campaign.
We will review any previous PPC campaign you have run, as well as provide you with a campaign brief outlining your objectives and targets for the campaign in hand and what you will obtain from the service.
It is crucial for PixelPulse Media to understand what exactly you are looking to receive back from your investment, no matter how big a scale.
As your PPC management team, it is important to know what percentage return on investment you are looking to receive as well as what budget you have available to spend on your campaign. We can then create a completely bespoke tailor made PPC campaign for your business.
The development of a PPC campaign is crucial as this is the platform from which you will generate hits leading to your required return on investment.
At PixelPulse Media, we use multiple research tools and techniques to maximise the potential of you PPC campaign.
It is essential a Pay Per Click account is optimised and monitored regularly to maximise your return on investment, reduce your cost per click and maximise your click through rate. All of these details can be taken care of by our in house PPC management team.
It is import to know what results your compering has/is providing. We provide you with a detailed report on hits, costs per click and your percentage return on investment.
Social Media Marketing
Social Media Marketing is a form of internet marketing which is targeted on Social Media networks like Facebook, Twitter and YouTube, to help establish businesses, build a brand and promote products or services.
Use to your advantage
The majority of people know of Social Media Networks but do they know how to use them to their advantage?
PixelPulse Media will discuss your requirements in depth and target what you would like to achieve, from your SMM campaign. We then create a complete, bespoke package which aims to create brand new leads for your business as well as keeping in touch with the web.
Word spreads fast
Once your website is exposed to a social media marketing campaign it is only a matter of time before your brand is noticed. People start to talk on social media websites, spreading your message further and gaining a larger customer base.
You will create a face to the brand name and making your business interactions more personal by using social media.
An extra platform for business
Social Media can be used to benefit businesses in a variety of ways. Not only does it act as an extra channel for sales and custom, but it can provide a personal touch to your business, generating positive relationships with your clients.
The social media market is growing at a phenomenal rate, showing no signs of slowing down in the near future, so use it to your advantage.
Create a brand
Not only can social media be used to provide content news, offers and updates to current and potential clients, but it can play a significant role in your online branding.
Over recent years social media has become a major advertising stream which spreads your brand, name, service and reputation to the mass public. Contact PixelPulse Media today for a free consultation.
Benefits of Social Media
Since the majority of the population is already visiting social media sites like Facebook, Twitter and YouTube, establishing your name amongst the top networks can let people know you're around.
Create a fun YouTube video that entertains and informs. Funny videos tend to make their way around the Internet a lot faster than any other kind, so when making a video, keep in mind that you want it to be interesting enough for your target audience to want to share. Using Facebook and Twitter to create a fun online community that your customers will want to visit will boost brand loyalty and drive traffic to your website, allowing you the chance to make more online sales.
Use social media to keep a close eye on your competition within a given market, see where they are going, how they are doing and what plans they have.
Advertising products and services through a social media network is a very vocal technique which can spread the word around at a astonishing rate.
Advertise on your social media network to generate more high quality to your website, resulting in increased sales and new customers.
Create a relationship with your customers. Allow them to post messages, comment on your business and services, view videos and images.
Providing the above creates an element of trust with your current customers as well as potential customers.
Customers can provide feedback on your business and with a large target audience using social media, this is another feature which can help establish your business and boost your brand online.
Email Marketing
Email marketing is powerful and cost effective when it comes to getting your message across to hundreds and thousands of customers. Ranging from a monthly newsletter, to advertising your latest products or offers, email marketing is a great way to boost sales and expand your reputation.
At PixelPulse Media we offer the full package, when it comes to email marketing, starting from planning your campaigns, designing them, developing and monitoring the progress throughout and providing you with a detailed analysis report.
Send beautiful emails
With the assistance of our graphics team, we can design and create stunning email marketing campaigns which will perform consistently throughout.
If you haven't got an attractive looking email to market there is no point wasting your money on sending it out. Here at PixelPulse Media our design team specialise in creating visually effective emails to grab user attention on a large scale.
Tailor made campaigns
Each and every campaign we create for clients are tailor made to best suit their business and industry, as well as being designed with the recipient in mind to ensure positive results.
At the start of each campaign, we discuss your business and market to gather a detailed understanding on what you are trying to achieve. All the information gathered is interpreted by our graphics team who design a completely bespoke campaign.
Handled professionally
Here at PixelPulse Media we understand how to get the best possible results from an email marketing campaign. Marketing too heavily can alienate your customers yet too little won't generate the return on investment you are looking for. We advise you at the start of the campaign and create a strategy plan for each and every campaign.
We provide the required attention and knowledge throughout each campaign and monitor it thoroughly after the launch.
Detailed report and analysis
Throughout each campaign, we are constantly monitoring results generated and creating reports. We provide you with open rates, click through rates, bounce rates, auto responders and subscription rates.
All of the data gathered is analysed and a detailed report is generated for each client outlining detailed figures and percentages to demonstrate the success of each campaign.
Email Marketing with PixelPulse Media
Our talented graphic designs are exerts when it comes to designs. Once provided all information from preliminary discussions regarding your business, the market and your objectives, our graphics design team will be handling the visual aspect of your campaign.
We always put ourselves in the recipients shoes once gathering all information taking into account what it is that will make them click through, read more and eventually purchase from your business.
We are flexible with our pricing structure and you may select a preferred payment plan to suit you best.
You may pay per campaign or spread your costs over an amount of months, pricing does vary depending on the amount of subscribers, the size of the campaign and the amount of emails you wish to send.
Throughout you campaign we will be in contact with you via email, phones or our online collaboration system.
Updates will be provided on a regular basis with a final analysis report publish upon completion of your campaign and following thorough monitoring over a selected period of time.
Why choose PixelPulse Media?
For many clients the thought of a new website can be a little daunting but at PixelPulse media, our friendly staff will ensure this is as easy as possible.
We cut out all the jargon of web design and will work with you at whatever level of technical understanding you are at.
All of our clients have different sized projects and budgets and so PixelPulse Media will work with you to provide a service which meets your needs and finances.
We aim to always provide "value for money" solutions with transparent costs and no hidden extras. We have also created a pay monthly scheme for clients looking to keep overlays to a minimum and spread the costs over a monthly basis.
At PixelPulse Media we work as a team, combining our knowledge and experience resulting in high quality web projects and services.
We will keep you fully involved along the journey and treat every client as we would expect to be treated ourselves.
Our aim, as well as creating a perfect web project for you and your business is to make your experience as easy and enjoyable as possible.
All our our clients are treated fairly and with respect. We aim to exceed your expectations - not just meet them.
We have built a strong reputation for being friendly and providing outstanding customer service.
Feedback from our clients is crucial to us as we are always looking to improve, filling out our online feedback form helps us to maintain the highest level of service for each and every client, on every project.
Working with a smile is just the start.
Honesty is one of our core values at PixelPulse Media and we aim to be open and transparent in all our business transactions. We request that all our clients evaluate our projects and services and provide us with feedback as we are always looking to improve.
Social Media
We offer setup and management of your social media accounts.
Learn More
Social Media Management
Enhance your brand
We develop a strategy that will take into account your current online presence, your business strategies and importantly fall in line with the profile of your brand.
To learn more about social media management click here.
At PixelPulse Media we offer a range of social media management plans to take care of the setup and management of your social media accounts professionally.